To kick off the Super Bowl weekend, the fast-food chain is encouraging customer engagement by letting app members snap and share photos of the pizza they're enjoying—from anywhere, not just Domino's

The American fast-casual Italian chain restaurant Domino's is now rewarding people for eating pizza, even if it's homemade or even from a competitor.

Points for Pies, which will launch in early February, will allow Domino's fans to take pictures of their pizza through the app so they can earn rewards points toward a free pizza from the restaurant. This promotion is in preparation for one of the biggest pizza events of the year: Super Bowl Sunday. Points for Pies launches the day before the major sporting event this year, hoping to engage consumers at a key moment to edge out competitors.

Each pizza picture will be recognized and counted by the Domino's artificial intelligence that powers the app and will account for 10 points toward a free pizza, attained at 60 points. The program will run through April 28.

Domino's


Lead image: stock photos from Africa Studio/Shutterstock

The American fast-casual Italian chain restaurant Domino's is now rewarding people for eating pizza, even if it's homemade or even from a competitor.

Points for Pies, which will launch in early February, will allow Domino's fans to take pictures of their pizza through the app so they can earn rewards points toward a free pizza from the restaurant. This promotion is in preparation for one of the biggest pizza events of the year: Super Bowl Sunday. Points for Pies launches the day before the major sporting event this year, hoping to engage consumers at a key moment to edge out competitors.