eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

The secondary sneaker market thrives on customers selling and buying their pristine pairs on sites like eBay. Accordingly, the online marketplace used the NBA All-Star Weekend to assert itself as the go-to destination for collectible and high-heat sneakers.

For the event, eBay connected with key collectors in the sneaker community and influential tastemakers to sell the most sought-after styles of kicks, such as NBA player P.J. Tucker, sneakerhead Jacques Slade, artist Kickstradomis and stylist Aleali May. In addition, the eBay All Star Drop is an online shop that released 23 limited-time sneakers, along with other basketball memorabilia, in time for the big game.

eBay also opened a physical popup shop in Charlotte, North Carolina with media company Highsnobiety called “The Vault.” The store consisted of a Jordan Retrospective, VIP appearances and a sneak peek of eBay’s inventory, as well as early access to releases. A portion of the proceeds from the sneaker drop sale will benefit Project Fit, an organization that creates new opportunities for kids to be active, fit and live a healthy lifestyle.

eBay

The secondary sneaker market thrives on customers selling and buying their pristine pairs on sites like eBay. Accordingly, the online marketplace used the NBA All-Star Weekend to assert itself as the go-to destination for collectible and high-heat sneakers.

For the event, eBay connected with key collectors in the sneaker community and influential tastemakers to sell the most sought-after styles of kicks, such as NBA player P.J. Tucker, sneakerhead Jacques Slade, artist Kickstradomis and stylist Aleali May. In addition, the eBay All Star Drop is an online shop that released 23 limited-time sneakers, along with other basketball memorabilia, in time for the big game.