Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Today's consumers care more than ever about the environmental impact of the products they buy. For the average shopper, however, knowing the carbon footprint of an item is impossible unless the manufacturer makes that information readily available. Technology company Ecoingot wants to change that by letting customers know the greenhouse gas impact of an item on a public ledger accessible through mobile phone app.

The program utilizes RFID and IoT technology to create communication between brands and individual customers, letting consumers know details like the product's carbon footprint on a secure, decentralized platform. If they choose to do so, shoppers can use tokens to offset the carbon footprint over a blockchain-based system. The company's managing director, Ciaran Kelly, says, “As individuals, we all have an obligation to reduce our carbon impacts, yet the information to help us make informed decisions is disappointingly unavailable where it would be most useful: at the point of sale.”

According to a 2017 survey by Unilever, 21% of consumers said they wanted brands to make their environmental credentials known on their packaging. Ecoingot is responding to this demand, striving to facilitate the process of enabling transparency and accessibility for consumer and manufacturer alike.

Ecoingot


Lead image: stock photos from LDProd/Shutterstock

Today's consumers care more than ever about the environmental impact of the products they buy. For the average shopper, however, knowing the carbon footprint of an item is impossible unless the manufacturer makes that information readily available. Technology company Ecoingot wants to change that by letting customers know the greenhouse gas impact of an item on a public ledger accessible through mobile phone app.

The program utilizes RFID and IoT technology to create communication between brands and individual customers, letting consumers know details like the product's carbon footprint on a secure, decentralized platform. If they choose to do so, shoppers can use tokens to offset the carbon footprint over a blockchain-based system. The company's managing director, Ciaran Kelly, says, “As individuals, we all have an obligation to reduce our carbon impacts, yet the information to help us make informed decisions is disappointingly unavailable where it would be most useful: at the point of sale.”