eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Online apparel brand eShakti is looking to move beyond the model of just making an item to specific sizes: With its FX service, customers can change a number of different aspects on pieces to truly customize them to their liking.

eShakti FX gives customers the option to change the neckline, sleeve length and hem line on different clothing items. When customers are inputting their desired effects, they can see the model of the dress changing in real time, giving them a better idea of how the entire garment would look. eShakti also provides customers the ability to enter their exact measurements for bespoke fits, as well as free length alteration based on height.

Over 100 different styles are possible for each of eShakti's garment. “When we first launched over 10 years ago, we knew that standard U.S. sizes and styles-as-shown were not meeting the needs of majority of customers,” said B.G. Krishnan, founder and CEO of eShakti, said in a statement. “We were ahead of our time then, and continue to be now.”

eShakti


Lead image: eShakti via Instagram

Online apparel brand eShakti is looking to move beyond the model of just making an item to specific sizes: With its FX service, customers can change a number of different aspects on pieces to truly customize them to their liking.

eShakti FX gives customers the option to change the neckline, sleeve length and hem line on different clothing items. When customers are inputting their desired effects, they can see the model of the dress changing in real time, giving them a better idea of how the entire garment would look. eShakti also provides customers the ability to enter their exact measurements for bespoke fits, as well as free length alteration based on height.