The collection of studio shops, eateries and events from startup, DTC and digital native brands is expanding from 30 to 56 members, giving more retailers a chance to shine while diversifying the mall's offer

While DTC retailers continue to experiment with how to best marshal physical brand outposts, startups in particular can struggle with the logistics and financial cost of doing so. The retail startup Fourpost aims to help these businesses showcase their items with a carefully curated space in Minnesota's Mall of America, where shoppers are invited to engage with featured products and services.

After an initial successful run with 30 companies, Fourpost is now expanding the product offering to 56 brands. The shop features items from brands like MeUndies, Rhone Athletic, Karity and Rose & Rex. The products offered run the gamut from baby clothing to homer decor and cookware.

Fourpost also aims to help more traditional retailers like malls broaden their offerings and incentivize store visits with new and niche merchandise from startup or perhaps online-only brands, creating exclusivity. CEO Mark Ghermezian says, “We are seeing a trend with incumbent department stores frequently missing the mark on what today’s families expect from their shopping experiences. In turn, we created a retail environment that combines the best products and experiences under one roof.”

Fourpost


Lead image: Fourpost via Instagram

While DTC retailers continue to experiment with how to best marshal physical brand outposts, startups in particular can struggle with the logistics and financial cost of doing so. The retail startup Fourpost aims to help these businesses showcase their items with a carefully curated space in Minnesota's Mall of America, where shoppers are invited to engage with featured products and services.

After an initial successful run with 30 companies, Fourpost is now expanding the product offering to 56 brands. The shop features items from brands like MeUndies, Rhone Athletic, Karity and Rose & Rex. The products offered run the gamut from baby clothing to homer decor and cookware.