Wallet- and eco-friendly subscription-based company Fernish promises mobile young consumers a better furniture experience, offering free delivery and assembly as well as the ability to swap out items

Fernish was founded to help people access higher-quality homeware without the financial burden, nor the hassle associated with a new move. Although renting furniture has existed for some time, Fernish is unique in its appeal to a millennial design aesthetic and demand for environmentally conscious retail.

The rental process is designed to be personalized to the customer’s needs. Using a no-commitment guarantee, buyers can swap items in and out of their subscription at any time. Those weary of used furniture can rest easy, as the company will completely refurbish items before being sent out to new owners. Not only does this improve quality for the customer, but it follows the eco-friendly promise that the company promotes.

Choosing high-quality pieces that can withstand multiple owners lessens the chance of landing in a dumpster, appealing to an environmentally-conscious millennial market. Notoriously laborious moving troubles could be another contributor to street-side abandonment. To solve for this, Fernish offers free delivery and assembly on all orders over $99.

Although Fernish rents high-end brands, such as Crate & Barrel, prices remain affordable. A sofa retailed at $1,100 can be rented for only $36 a month. In addition, the process is hoped to be mutually beneficial, as young people will develop loyalty to certain luxury brands and perhaps purchase from them later in life.

Fernish

Fernish was founded to help people access higher-quality homeware without the financial burden, nor the hassle associated with a new move. Although renting furniture has existed for some time, Fernish is unique in its appeal to a millennial design aesthetic and demand for environmentally conscious retail.

The rental process is designed to be personalized to the customer’s needs. Using a no-commitment guarantee, buyers can swap items in and out of their subscription at any time. Those weary of used furniture can rest easy, as the company will completely refurbish items before being sent out to new owners. Not only does this improve quality for the customer, but it follows the eco-friendly promise that the company promotes.