Honda showcased its SENSING safety technology for vehicles by outfitting a regular shopping cart with proximity sensors, cameras and more that help consumers swiftly navigate store isles as they would the road

Honda recently launched a campaign that demonstrated its advanced safety technology using shopping carts. The ‘Honda SENSING Cart‘ created by global digital agency Isobar Malaysia was showcased in a TVC ad and at the Kuala Lumpur International Motor Show 2018. The campaign to date, which had a number of engagement activities, has exceeded the targeted prospects by 190%.

The ideas was that a supermarket in many ways is like a busy road with obstacles and other traffic to navigate. Accordingly, Honda SENSING safety technology was showcased by incorporating sensors, cameras, Arduino boards and a Raspberry-Pi controlled breaking system into a regular shopping cart. The cart is able to straighten itself out in aisles and can break automatically when an obstacle crosses its path.

Individuals at the Kuala Lumpur International Motor Show were able to try navigating the Honda SENSING cart, experiencing its steering, breaking and distance control abilities. In conjunction with the physical cart, Isobar built an interactive game called Tower that visitors could play to experience the benefits of Honda's Sport Hybrid I-DCD technology in a new way. To play the game, individuals used their arms and hands to control a vehicle that had to navigate the digital screen filled with obstacles.

The goal of both of these campaign activations was to make the safety technology created by HONDA more relatable to everyday drivers in a very applicable, interactive way. Using a novel storytelling approach, individuals were able to understand Honda SENSING technology in a physical environment that mirrored the driving experience.

HONDA

Honda recently launched a campaign that demonstrated its advanced safety technology using shopping carts. The ‘Honda SENSING Cart‘ created by global digital agency Isobar Malaysia was showcased in a TVC ad and at the Kuala Lumpur International Motor Show 2018. The campaign to date, which had a number of engagement activities, has exceeded the targeted prospects by 190%.

The ideas was that a supermarket in many ways is like a busy road with obstacles and other traffic to navigate. Accordingly, Honda SENSING safety technology was showcased by incorporating sensors, cameras, Arduino boards and a Raspberry-Pi controlled breaking system into a regular shopping cart. The cart is able to straighten itself out in aisles and can break automatically when an obstacle crosses its path.