The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Most recognized as a popular gift store retailer found in airports and other transportation hubs nationwide, Hudson Group is trying its expertise in travel retail with a new target market: large-scale tourism. Purportedly hosting over four million annual global visitors, The Empire State Building may have seemed a challenging assignment for Hudson, but the company’s thirty years of experience in travel retail proved to be the perfect fit.

The Empire State Building Official Store is born as part of the reimagined Empire State Building Observatory experience. The concept of the space centers around a global-friendly message. Visitors are greeted in multiple languages by a Welcome Wall before being led through an Art Deco-inspired layout that is designed to direct guests intuitively through its 4,500 sqft retail space. Shoppers will find a variety of upscale brand stores and over 800 destination-themed products, including curated souvenirs, mementos and modern luxury ware.

For as much as the space is dedicated to the tourist, it is equally dedicated to providing an authentic reflection of New York, doing so through an immersive and hyper-curated design model. Visitors will have the opportunity to discover memorable references to the building’s depiction in popular culture, such as King Kong merchandise and the Empire State Doorman Bear. In addition, a local artist wall will showcase artwork inspired by the building and its place in the New York City skyline.

“With our $160-million Observatory upgrade, the redesign of our store elevates the retail experience at the Empire State Building and caters to our guest’s interests. From the King Kong section to exclusive merchandise from top brands Baccarat Crystal, Puma, Swarovski and more, there truly is something for everyone,” says Jean-Yves Ghazi, Senior Vice President of the Observatory.

Hudson Group 

Most recognized as a popular gift store retailer found in airports and other transportation hubs nationwide, Hudson Group is trying its expertise in travel retail with a new target market: large-scale tourism. Purportedly hosting over four million annual global visitors, The Empire State Building may have seemed a challenging assignment for Hudson, but the company’s thirty years of experience in travel retail proved to be the perfect fit.

The Empire State Building Official Store is born as part of the reimagined Empire State Building Observatory experience. The concept of the space centers around a global-friendly message. Visitors are greeted in multiple languages by a Welcome Wall before being led through an Art Deco-inspired layout that is designed to direct guests intuitively through its 4,500 sqft retail space. Shoppers will find a variety of upscale brand stores and over 800 destination-themed products, including curated souvenirs, mementos and modern luxury ware.