The supermarket chain is implementing an in-store mobile app that marries reduction of wasted food with lower costs for customers

Hy-Vee, supermarket chain with over 245 locations throughout the Midwest United States, is trying out a mobile app that promotes soon-to-expire products: The Flashfood platform allows in-store shoppers to browse and purchase items that are close to their “best before” date at a reduced cost.

Currently the app is available at two of Hy-Vee's stores in Madison and Fitchburg, Wisconsin. Items such as meat, dairy, bread and an assortment of snacks are available for customers to purchase directly off the app. Once the purchase is made, customers can pick their groceries up at any time in the Flashfood zone in store.

Hy-Vee is hoping that this high-tech approach will improve profits by reducing the number of products disposed at a total loss, as well as reduce food waste. “At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste,” says Jessica Ringena, Hy-Vee VP of innovation and business development. “This partnership with Flashfood is just one more way we can further increase our sustainability efforts.”

Hy-Vee


Lead image: stock photos from RossHelen/Shutterstock

Hy-Vee, supermarket chain with over 245 locations throughout the Midwest United States, is trying out a mobile app that promotes soon-to-expire products: The Flashfood platform allows in-store shoppers to browse and purchase items that are close to their “best before” date at a reduced cost.

Currently the app is available at two of Hy-Vee's stores in Madison and Fitchburg, Wisconsin. Items such as meat, dairy, bread and an assortment of snacks are available for customers to purchase directly off the app. Once the purchase is made, customers can pick their groceries up at any time in the Flashfood zone in store.