IKEA showcases its commitment to environmental causes with an autonomous trash-clearing boat, launching in tandem with a London storefront and allowing community members to take turns steering it remotely

Swedish home goods giant IKEA is launching a Greenwich, U.K. location with a waterway cleanup effort: The retailer designed remote-controlled boats, dubbed the Good Ship IKEA, to collect trash and plastic clogging the Deptford Creek waterways of southeast London.

The boats are modeled after IKEA's best-selling bath toy SMÅKRYP and are capable of picking up 20 kilograms of debris at a time. The devices are powered by autonomous marine cleanup tech from a Chinese company called Orca, and composed of noncorrosive materials to last long and be effective in their cleanup efforts.

The Good Ship IKEA also involves an educational element: The retailer partnered with Creekside Education Trust to educate local families who can take a turn captaining the ship through its remote controls, implicating the greater community in taking care of its waste. IKEA is the top sustainable store in the U.K., and continues to launch big-scale environmental cleanup and protection initiatives as part of its brand ethos.

IKEA

Swedish home goods giant IKEA is launching a Greenwich, U.K. location with a waterway cleanup effort: The retailer designed remote-controlled boats, dubbed the Good Ship IKEA, to collect trash and plastic clogging the Deptford Creek waterways of southeast London.

The boats are modeled after IKEA's best-selling bath toy SMÅKRYP and are capable of picking up 20 kilograms of debris at a time. The devices are powered by autonomous marine cleanup tech from a Chinese company called Orca, and composed of noncorrosive materials to last long and be effective in their cleanup efforts.