How Retailers Like Ralph Lauren Are Enhancing In-Store Education With Interactive Displays
In this excerpt from PSFK's Engaging Shoppers In Physical Stores report, here's how four brands are leveraging touchscreen technology with interactive tools that assist and inform shoppers in an entertaining way
As smart phones continue to dominate the mobile world, more and more people spend their day frequently interacting with a touchscreen. Accessing the internet is now possible with a few taps. As a result, consumers have grown comfortable with the interface, seeking it out in other places. The technology has expanded throughout every industry, from replacing cashiers at fast food chains to replacing New Yorkers at subway stations, where tourists can tap and swipe digital directories to find where they need to go.