In this excerpt from PSFK's Engaging Shoppers In Physical Stores report, here's how four brands are leveraging touchscreen technology with interactive tools that assist and inform shoppers in an entertaining way

As smart phones continue to dominate the mobile world, more and more people spend their day frequently interacting with a touchscreen. Accessing the internet is now possible with a few taps. As a result, consumers have grown comfortable with the interface, seeking it out in other places. The technology has expanded throughout every industry, from replacing cashiers at fast food chains to replacing New Yorkers at subway stations, where tourists can tap and swipe digital directories to find where they need to go.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in