How Retailers Like Ralph Lauren Are Enhancing In-Store Education With Interactive Displays
In this excerpt from PSFK's Engaging Shoppers In Physical Stores report, here's how four brands are leveraging touchscreen technology with interactive tools that assist and inform shoppers in an entertaining way
As smart phones continue to dominate the mobile world, more and more people spend their day frequently interacting with a touchscreen. Accessing the internet is now possible with a few taps. As a result, consumers have grown comfortable with the interface, seeking it out in other places. The technology has expanded throughout every industry, from replacing cashiers at fast food chains to replacing New Yorkers at subway stations, where tourists can tap and swipe digital directories to find where they need to go.
It is no wonder that leaders in retail are leveraging this trend with in-store interactive displays. In fact, 46% of Gen Z shoppers say that browsing is the biggest influence on their in-store experience. Interactive displays allow these customers to search and discover product information as well as other relevant tools to elevate their shopping experience. In the following excerpt from PSFK's Engaging Shoppers In Physical Stores report, here are four examples of retailers leveraging touchscreen and display technology to enhance store experience and design:
Footwear retailer Eobuwie's concept store in Poland uses large vertical display screens that cycle through shoe imagery to showcase the brand’s range of products. Using the touchscreens mounted in the lounge-like space, customers can scroll through Eobuwie’s collection of 450 brands and 40,000+ styles and select pairs of shoes they'd like to try on or purchase directly from the displays.
Ralph Lauren’s luxury flagship features RFID-enabled interactive mirrors in the dressing rooms that allow shoppers to read more details about items, request alternate colors or sizes, or ask for help from a store associate.
Supermarket chain Hannaford is testing out features in its Portland store, such as touchscreen stations where customers can search for information. Additionally, the store features shelves with sensors that know which items a customer has picked up so relevant product information can be displayed on nearby screens.
Columbia Mall x Simon Property
Columbia Mall partnered with ConnectLabs to bring large touchscreens to shoppers, which display mall directories and other content throughout the mall. Additional information will include content related to charitable events in the area, community gatherings, farmer’s markets and more events.
Interactive display technology is just one way retailers are upgrading brick-and-mortar customer experience. For the full list, download PSFK's Engaging Shoppers In Physical Stores report here.