Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

When ecommerce wedding site Zola launched in 2013, the wedding industry was still relatively old-fashioned. Couples were expected to create registries full of gifts to decorate a home, when the vast majority were already cohabitating before even getting engaged. To meet a new demand for wedding gifts that solve for modern needs—ie, Airbnb and travel credit for honeymoon planning—Zola is equipping couples with digital tools that streamline planning for the big day.

Zola is more than just a convenient way for couples to curate gift registries from a wide variety of brands and experiences: The company offers a full suite of wedding planning tools, from easy events websites to  guest lists and even automatically organized thank you notes. Now, couples, wedding parties and attendees can visit a brick-and-mortar space in New York City, which offers a unique experience that's earned the comparison, “the Apple store of weddings.”

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