The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

French luxury department store Le Bon Marché is bringing a digital series to its left-bank Paris location from the end of this February until April 22. The exhibit will feature interactive and innovative tech in every department of Le Bon Marché, including virtual reality, hologram and products that can be personalized in nearly every way.

The exhibit will feature many well known labels in unexpected digitally integrated ways: For example, Ralph Lauren will be providing a virtual art wall where shoppers can create a piece of modern art and have the work emailed to them when it’s complete. Other brands present include Nars, Zenith, Bettina Vermillon and Delvaux in presentations from virtual reality to holograms. Nars in particular will host a virtual makeup studio where shoppers can digitally trial new looks.

There will even be robots on site to play bartender for those looking for a drink. For Le Bon Marché, this exhibit is about more than just highlighting products: The retailer hopes to show that it is at the forefront of the next generation of digital-physical hybrid stores, aiming to create memorable and dynamic experiences.

Le Bon Marché

French luxury department store Le Bon Marché is bringing a digital series to its left-bank Paris location from the end of this February until April 22. The exhibit will feature interactive and innovative tech in every department of Le Bon Marché, including virtual reality, hologram and products that can be personalized in nearly every way.

The exhibit will feature many well known labels in unexpected digitally integrated ways: For example, Ralph Lauren will be providing a virtual art wall where shoppers can create a piece of modern art and have the work emailed to them when it’s complete. Other brands present include Nars, Zenith, Bettina Vermillon and Delvaux in presentations from virtual reality to holograms. Nars in particular will host a virtual makeup studio where shoppers can digitally trial new looks.