To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

After a year of planning, luxury car brand Lexus is launching a subscription-based service. As a play to appeal to a younger market demanding greater flexibility and options, Lexus is releasing the Lexus Complete Lease program, which will allow for a lease of two years and 20,000 miles.

The fixed monthly fee of the lease will include maintenance, insurance and other vehicle costs, and will offer the UX and UX Hybrid Lexus models to start. There are currently 80 dealerships across the United States enrolled in the Lexus Complete Lease program across Massachusetts, Rhode Island, New Hampshire, Illinois, Indiana, Florida and California.

Lisa Materazzo, vice president of Lexus marketing, explains the goal of the plan: “This type of alternative leasing program aligns with the heart of Lexus, providing an amazing guest experience in every way.” She continues, “The additional convenience and attractive list of services offered in the Lexus Complete Lease provide the enhanced and simplified payment experience our guests want.”

Lexus

After a year of planning, luxury car brand Lexus is launching a subscription-based service. As a play to appeal to a younger market demanding greater flexibility and options, Lexus is releasing the Lexus Complete Lease program, which will allow for a lease of two years and 20,000 miles.

The fixed monthly fee of the lease will include maintenance, insurance and other vehicle costs, and will offer the UX and UX Hybrid Lexus models to start. There are currently 80 dealerships across the United States enrolled in the Lexus Complete Lease program across Massachusetts, Rhode Island, New Hampshire, Illinois, Indiana, Florida and California.