Lyft intends to align with consumer interest in sustainability while helping promote EV drivers with a feature that lets riders select an environmentally friendly vehicle

While customers of ride-share companies like Lyft and Uber have come to expect convenience and affordability, they are showing rising interest service that is sustainable as well. Accordingly, Lyft is piloting a feature that will allow customers to choose drivers with electric vehicles.

The program will initially be available in Seattle. In the drop down column where users typically select the size of the vehicle they can now also select either a hybrid or fully electric ride. Jon McNeil, Lyft’s COO, says, “This is the first time we’re meaningfully scaling electric vehicles into our fleet. We wanted to see the dynamic of pulling electric vehicles into the fleet through driver and passenger demand.”

Electric and Hybrid vehicles generally save drivers cost as well, as they are less expensive to operate, which combined with highlighting EV service in the app is intended to promote sustainability. While initially only offered in Seattle, Lyft hopes to expand the program into other cities over the course of the year.

Lyft


Lead image: stock photos from Benoit Daoust/Shutterstock

While customers of ride-share companies like Lyft and Uber have come to expect convenience and affordability, they are showing rising interest service that is sustainable as well. Accordingly, Lyft is piloting a feature that will allow customers to choose drivers with electric vehicles.

The program will initially be available in Seattle. In the drop down column where users typically select the size of the vehicle they can now also select either a hybrid or fully electric ride. Jon McNeil, Lyft’s COO, says, “This is the first time we’re meaningfully scaling electric vehicles into our fleet. We wanted to see the dynamic of pulling electric vehicles into the fleet through driver and passenger demand.”