The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Mars Wrigley Confectionery, one of the world’s largest candy  corporations, is launching a sweet treat for Valentine’s Day. The Sweet ReTREAT: Refresh Lounge is located in New York City’s SoHo neighborhood and takes the form of a gum and mint-themed popup that will offer candy fans the chance to fully immerse themselves in a spa setting.

The shop will open the day before Valentine’s Day and offers customers appointments for a solo treatment or to share one with a loved one. All of the treatments are candy-themed, like the Candy Counter Touch-Up Makeup Bar which features products like Big Red lips, Extra eyelash extensions and Twix or Orbit eye make up palettes.

The Sweet ReTREAT will also offer services like manicures, massages, and hair treatment like braiding and blowouts. The activation is complete with social tags and handles #SweetReTREAT and @marswrigleyconfectionery, encouraging participants to share their experience.

Mars

Mars Wrigley Confectionery, one of the world’s largest candy  corporations, is launching a sweet treat for Valentine’s Day. The Sweet ReTREAT: Refresh Lounge is located in New York City’s SoHo neighborhood and takes the form of a gum and mint-themed popup that will offer candy fans the chance to fully immerse themselves in a spa setting.

The shop will open the day before Valentine’s Day and offers customers appointments for a solo treatment or to share one with a loved one. All of the treatments are candy-themed, like the Candy Counter Touch-Up Makeup Bar which features products like Big Red lips, Extra eyelash extensions and Twix or Orbit eye make up palettes.