Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

In the past few years, technology and financial services brand Mastercard has been rethinking its branding. Recently, the company eliminated its name from the company logo, letting the red and orange symbol speak for itself. Having mastered the visual, next Mastercard is placing a emphasis on a sonic representation.

The company teamed up with a group of musicians, artists and agencies to create a sound that will play when card users complete a transaction across various media and platforms. The addition of the sound is intended to be more than just a jingle, however, and functions in tandem with the growing popularity of voice technology. Mastercard explains, “With voice shopping set to hit $40 billion by 2022, audio identities not only connect brands with consumers on a new dimension, they are tools enabling consumers to shop, live and pay in an increasingly digital and mobile world.”

In addition, the sound will take the form of a memorable melody but with slight adaptations for different genres and cultures, aiming to make the card locally relevant yet retain a consistent brand identity globally. Mastercard will feature its melody at the Mastercard Sensory Lab at Fred Segal® in Los Angeles, CA, a destination dedicated to showcasing innovative and interactive new retail experiences.

Listen to the sound here:

Mastercard

In the past few years, technology and financial services brand Mastercard has been rethinking its branding. Recently, the company eliminated its name from the company logo, letting the red and orange symbol speak for itself. Having mastered the visual, next Mastercard is placing a emphasis on a sonic representation.

The company teamed up with a group of musicians, artists and agencies to create a sound that will play when card users complete a transaction across various media and platforms. The addition of the sound is intended to be more than just a jingle, however, and functions in tandem with the growing popularity of voice technology. Mastercard explains, “With voice shopping set to hit $40 billion by 2022, audio identities not only connect brands with consumers on a new dimension, they are tools enabling consumers to shop, live and pay in an increasingly digital and mobile world.”