As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

As consumers continue to show preference for curated and personalized retail experiences, retailers must take initiative by learning from and about their customers. Data intelligence is easy to collect, but harder to apply. With personalization influencing 38% of all digital revenue, it is in the interest of retailers to invest in creative ways to make it happen.

Brands can utilize powerful algorithms to learn a consumer’s behaviors and preferences, reaching them at home more effectively than ever before. Advanced CRM and marketing systems develop a detailed shopper profile through repeated interactions and utilize this information to deliver proactive and personalized outbound marketing and tailored recommendations.

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