Dirk van Ginkel, creative director of Jam3 design and experience agency, explains why the time is now for retailers to learn from the pros at Sephora and Nordstrom to reimagine their in-store cx using AI

Retailers have been struggling for years to compete with online giants like Amazon who have been consistently taking over market share with their convenience and hyper-targeted product suggestions. As signaled by the closure of iconic retail giant Toys R’ Us, there is an undeniable shift in consumer behavior towards retail stores. Today only a few retailers are still expanding their stores—and their success lies in creating experiences that make visiting a store worthwhile (Business Insider, 2017). Companies like Sephora or Lululemon are leading the way by making their stores more than just spaces for commercial transactions.

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