Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation
PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience
As the CBD space continues to boom, some consumers still feel as though they lack reputable resources to turn to for quality and safe experiences. The Fleur Marché, a hyper-curated, online-only platform for wellness-focused luxury CBD products, hopes to change this, parlaying its founders' experience from their work with Goop into a trustworthy space for women to find relief from common woes like anxiety and insomnia.
In an interview for our podcast, PSFK caught up with the Fleur Marché's owners, Ashley Lewis and Meredith Schroeder, to find out more about the recently launched site, including how it works to educate and convert the “reluctant” consumer who maybe has heard of CBD but isn't sure about it, as well as the potential of the cannabis retail space as it continues to evolve.