Some restaurants may soon implement dynamic pricing already integral to the rideshare and airliner spaces, working to engage customers at off-peak times with lower prices to better manage demand

Can you imagine paying less for the same meal in a restaurant just because you're dining on a Tuesday night? Dynamic pricing could just be the future of dining. Many consumers are familiar with this model with it comes to rideshare services like Uber or Lyft, or when picking out less-popular dates for flights to popular spots.

Why would restaurants take up this system? Participants in Bloomberg's The Year Ahead: Luxury conference said it was because it's a way to improve customer experience while also better managing demand. Dynamic pricing also allows consumers to splurge more on lower-priced days, such as Bob Bob Ricard, a high-end London restaurant, that offers now offers a 15% “mid-peak” discount.

“When [customers] come in on off-peak days, they’re not necessarily looking to spend less. They’re looking to get more for the full budget,” Bob Bob Ricard owner, Leonid Shutov tells NPR. “So our average checks have not changed in any meaningful way on those days because the customers are rewarding themselves with more special things—with a bit of caviar, with a little bit more Champagne than they may have had otherwise.”

Customer response to dynamic pricing within dining remains to be evaluated. Nonetheless, more industries are thinking outside the traditional payment structure to adapt to consumer behavior that favors agility and flexibility.

Can you imagine paying less for the same meal in a restaurant just because you're dining on a Tuesday night? Dynamic pricing could just be the future of dining. Many consumers are familiar with this model with it comes to rideshare services like Uber or Lyft, or when picking out less-popular dates for flights to popular spots.

Why would restaurants take up this system? Participants in Bloomberg's The Year Ahead: Luxury conference said it was because it's a way to improve customer experience while also better managing demand. Dynamic pricing also allows consumers to splurge more on lower-priced days, such as Bob Bob Ricard, a high-end London restaurant, that offers now offers a 15% “mid-peak” discount.