Scandit is a mobile app that partners with grocery retailers to let shoppers scan their items and determine if they fit with their dietary needs, personalizing the shopping experience and helping curb cart abandon

Whether it's for allergy reasons or part of a particular diet, it seems more consumers are concerned about the kind of foods they're eating than ever before. For those engaging in a new regime, though, it's not always easy to find or choose the right kind of foods. Mobile app Scandit is aiming to help these consumers by making it easy for them to pick foods that meet their restrictions.

Scandit will do so by partnering with grocery retailers to integrate their merchandise with its program. Consumers can download Scandit's mobile app, which lets them use their phone to scan the items they are interested in. The program will immediately evaluate the food and let consumers know if it fits with their needs or not, grouping items into categories like lactose- or nut-free.

While the streamlined and personalized experience the app provides shoppers with is an obvious benefit, it also serves to bolster grocery retailers' business, helping curb cart abandon by avoiding choice overwhelm: Samuel Mueller, CEO of Scandit, explains, “Standing in front of shelves filled with hundreds of items can be an intimidating experience. Instead of picking the best item, many shoppers just give up and pick the most familiar one.”

Scandit


Lead image: stock photos from gpointstudio/Shutterstock

Whether it's for allergy reasons or part of a particular diet, it seems more consumers are concerned about the kind of foods they're eating than ever before. For those engaging in a new regime, though, it's not always easy to find or choose the right kind of foods. Mobile app Scandit is aiming to help these consumers by making it easy for them to pick foods that meet their restrictions.

Scandit will do so by partnering with grocery retailers to integrate their merchandise with its program. Consumers can download Scandit's mobile app, which lets them use their phone to scan the items they are interested in. The program will immediately evaluate the food and let consumers know if it fits with their needs or not, grouping items into categories like lactose- or nut-free.