New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Electronics and tech-focused retailers in New York are positioning the physical store as a channel to increase shopper confidence in a hard-to-navigate category. Knowledgeable associates are available to answer questions or provide recommendations for specific needs, while customers can also learn more about the technology behind the products with hands-on demonstrations.

“Consumers are demanding a unique in-store experience that is fun and exciting. Consumers go into physical retail locations looking to demo products and engage with the staff to learn more about products and features. Online commerce provides consumers with endless options, so it is important for in-store experiences to ultimately be fun and create value in a way that you can't get from clicking a button.”—Philip Raub, Founder and President, b8ta

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in