How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences
New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience
Electronics and tech-focused retailers in New York are positioning the physical store as a channel to increase shopper confidence in a hard-to-navigate category. Knowledgeable associates are available to answer questions or provide recommendations for specific needs, while customers can also learn more about the technology behind the products with hands-on demonstrations.
“Consumers are demanding a unique in-store experience that is fun and exciting. Consumers go into physical retail locations looking to demo products and engage with the staff to learn more about products and features. Online commerce provides consumers with endless options, so it is important for in-store experiences to ultimately be fun and create value in a way that you can't get from clicking a button.”—Philip Raub, Founder and President, b8ta