The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Wedding website The Knot is helping couples pick their first dance song with a Spotify partnership. The music streaming service recently added “Wedding Songs by The Knot” to help the betrothed with their wedding planning—at least when it comes to the track selections for their big day.

The playlist will include a celebrity guest, featuring Meghan Trainor on board as a curator and contributor. Couples who take care of their wedding website needs through The Knot will be able to add a Spotify Premium membership to their registry at the monthly price of $14.99.

The activation is directed specifically at millennials, who are one of Spotify's main demographics. This playlist is launching just in time for peak engagement season—January and February, with Valentine's Day being one of the most popular holidays on which to get engaged and begin planning a wedding.

The Knot

Spotify


Lead image: stock photos from Dean Drobot /Shutterstock

Wedding website The Knot is helping couples pick their first dance song with a Spotify partnership. The music streaming service recently added “Wedding Songs by The Knot” to help the betrothed with their wedding planning—at least when it comes to the track selections for their big day.

The playlist will include a celebrity guest, featuring Meghan Trainor on board as a curator and contributor. Couples who take care of their wedding website needs through The Knot will be able to add a Spotify Premium membership to their registry at the monthly price of $14.99.