Procter & Gamble's Tide brand is moving beyond its leading laundry detergent products into direct-to-consumer services with the launch of its on-demand dry cleaning app and franchise

Tide laundry detergent has earned its nationwide fame through long-term customer satisfaction, namely associated with its fresh scent and chemical-free care. It is no wonder that the seventy-year-old brand, owned by titan consumer goods corporation Procter and Gamble, is launching a first-of-its-kind mobile dry cleaning service.

Tide Cleaners is a 24/7 laundry service and franchise based off the detergent of its same name. In a market that is often associated with shady storefronts, lengthy wait times and additional fees, Tide Cleaners offers a recognizable brand and reliably qualified care.

Customers prepay for their laundry using the mobile app, which in turn dictates to them the nearest 24/7 drop-off location. These drop spots will be located in multiple outlets, from gas station storefronts to office lobbies, spread evenly enough to render them easily accessible to all customers. When their laundry is ready (purportedly soon since the service advertises same-day pickup), customers will be notified via the app. To pick their garment bag up, shoppers will never even have to step out of their vehicle. The service offers a valet that will deliver your clothes right to the car.

The service will offer a membership rewards program to encourage loyalty and sign-up. In addition to coupons and promotions, customers who join the free inner circle will have access to special product formulas, specialized services and other personalized offers.

Looking to the future, Tide Cleaners hopes to retain important consumer data, such as laundry frequency and product preference, and utilize that intelligence toward bettering Tide’s products and services. In addition to being a model for future digital service projects, Tide Cleaners can also be used by Procter & Gamble to directly test new products with a proven-loyal consumer base.

Tide

Tide laundry detergent has earned its nationwide fame through long-term customer satisfaction, namely associated with its fresh scent and chemical-free care. It is no wonder that the seventy-year-old brand, owned by titan consumer goods corporation Procter and Gamble, is launching a first-of-its-kind mobile dry cleaning service.

Tide Cleaners is a 24/7 laundry service and franchise based off the detergent of its same name. In a market that is often associated with shady storefronts, lengthy wait times and additional fees, Tide Cleaners offers a recognizable brand and reliably qualified care.