Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Following in the footsteps of automakers like Volvo and BMW, Toyota is releasing its own car subscription package, called Kinto. The Japan-based brand is differentiating its offer, however, by letting subscribers earn points based on their driving behavior.

Packages can range from $419 to $1638 a month depending on the assortment of available cars the customer chooses. Toyota states that it will offer two types of plans: KINTO ONE, which allows customers to drive one Toyota-brand vehicle over a three-year period, and KINTO SELECT, which offers drivers access to six models of Lexus autos over a three-year period, allowing them to swap their vehicle.

Both plans are based on a monthly flat rate and cover insurance payments, vehicle tax, registration charges and maintenance. The driver will be rewarded with points for operating the vehicle safely or in a more eco-friendly way. These points can then be used towards the car's payment.

The program aims to combine greater flexibility for car owners, as the changing automotive and mobility landscape demands, with incentives that encourage better driving. The company stated, “As society shifts from conventional car ownership to car usage that can be enjoyed wherever and as much as users would like, there is a growing need for a service that allows customers to freely select the car that they like or want to drive and enjoy it as they like, instead of using a car simply as a means of transportation.” The plan will initially be offered only in Japan and will be released throughout the country this summer.

Toyota

Following in the footsteps of automakers like Volvo and BMW, Toyota is releasing its own car subscription package, called Kinto. The Japan-based brand is differentiating its offer, however, by letting subscribers earn points based on their driving behavior.

Packages can range from $419 to $1638 a month depending on the assortment of available cars the customer chooses. Toyota states that it will offer two types of plans: KINTO ONE, which allows customers to drive one Toyota-brand vehicle over a three-year period, and KINTO SELECT, which offers drivers access to six models of Lexus autos over a three-year period, allowing them to swap their vehicle.