The Tokyo dress salon will offer customers gowns and accessories from designers like Giambattista Valli and Alexander McQueen while also providing makeup, hair and photo services

Leading fashion publication Vogue is entering the world of wedding services. With a mission of catering to consumers' increasing “diversification of values,” its Vogue Wedding Salon will carry a wide variety of styles to meet the needs of the contemporary bride.

The location opened on February 9 in Tokyo's Omotesando district, and houses an assortment of in-store merchandise including wares from high-end designers such as Alexander McQueen, Giambattista Valli and Oscar de la Renta. The store will soon carry a selection of exclusive luxury brands and products available only through Vogue Wedding Salon as well.

In addition, a specialized team of stylists will give customers one-on-one advice on dresses and accessories, as well as provide wedding services like makeup and hair styling as well as professional photography: The store will offer couples the chance to use an in-store photo space for wedding and engagement picture with signature Vogue flair. Overall, the physical destination is intended to help engage the Vogue community, giving the publication a chance to meet and interact with its readers.

Vogue

Leading fashion publication Vogue is entering the world of wedding services. With a mission of catering to consumers' increasing “diversification of values,” its Vogue Wedding Salon will carry a wide variety of styles to meet the needs of the contemporary bride.

The location opened on February 9 in Tokyo's Omotesando district, and houses an assortment of in-store merchandise including wares from high-end designers such as Alexander McQueen, Giambattista Valli and Oscar de la Renta. The store will soon carry a selection of exclusive luxury brands and products available only through Vogue Wedding Salon as well.