The Wally Shop delivers farm-fresh groceries from local partners via bike courier in reusable packaging that it will pick up from shoppers upon their next order

While consumers love the convenience of grocery delivery, many want to do so in a way that minimizes waste and is not harmful to the environment. Brooklyn's The Wally Shop appeals to these consumers by delivering fresh fruits and vegetables on bicycles and in environmentally-friendly, reusable packaging.

When a shopper places an order, Wally employees pick up the items at a local farmer's market or co-op. The food is then delivered to customers' homes in reusable packaging like mesh bags or mason jars. When the consumer places their next order, the delivery person picks up the bags and jars from the previous.

Customers initially put down a fee to cover the reusable materials. Company founder, Tamara Lim, explains, “For someone who does shopping weekly, with orders roughly the same size, what will happen is you’ll pay a deposit and . . . when you return your packaging each week, [the deposit] rolls over to the next order. So it’s almost like you pay for it once and you never have to pay for packaging again.”

The Wally Shop is designed to help busy New Yorkers order farm-fresh food while reducing environmental impact, all at their convenience. The store plans to begin delivery into Manhattan soon.

The Wally Shop

While consumers love the convenience of grocery delivery, many want to do so in a way that minimizes waste and is not harmful to the environment. Brooklyn's The Wally Shop appeals to these consumers by delivering fresh fruits and vegetables on bicycles and in environmentally-friendly, reusable packaging.

When a shopper places an order, Wally employees pick up the items at a local farmer's market or co-op. The food is then delivered to customers' homes in reusable packaging like mesh bags or mason jars. When the consumer places their next order, the delivery person picks up the bags and jars from the previous.