In Brief

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

From its inception, Warby Parker has taken strides to make shopping easier for customers who may not have access to its physical stores. More recently, iPhone X users with the Warby Parker app could scan their profile using face-mapping technology to get hyper-personalized frame recommendations. Now the Virtual Try-On Tool takes this experience to the next level.

Employing Apple’s ARKit and TrueDepth technology, the Virtual Try-On tool uses an in-house placement algorithm intended to reflect actual facial curvatures in order to enhance the realism of the experience. Unlike other applications that plant two-dimensional objects on a still frame, the three-dimensional aspect of Virtual Try-On gives the user an experience similar to that of a physical fitting room, allowing for them to move their face around in conjunction with the virtual glasses.

The tool is designed to streamline the entire in-app transaction process. Shoppers can add frames directly from the Virtual Try-On room into their Home Try-On kit, a proprietary online shopping feature that ships five pairs of glasses to customers free of charge. Alternatively, customers can simply purchase the frames directly from the virtual room, a purchase-efficient feature being introduced by similar AR retailing tools.

Warby Parker

From its inception, Warby Parker has taken strides to make shopping easier for customers who may not have access to its physical stores. More recently, iPhone X users with the Warby Parker app could scan their profile using face-mapping technology to get hyper-personalized frame recommendations. Now the Virtual Try-On Tool takes this experience to the next level.

Employing Apple’s ARKit and TrueDepth technology, the Virtual Try-On tool uses an in-house placement algorithm intended to reflect actual facial curvatures in order to enhance the realism of the experience. Unlike other applications that plant two-dimensional objects on a still frame, the three-dimensional aspect of Virtual Try-On gives the user an experience similar to that of a physical fitting room, allowing for them to move their face around in conjunction with the virtual glasses.