Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

As consumers become more aware of what personal information is being tracked and shared, they increasingly want ownership of health data to control access and derive tangible value from the exchange in the form of money, loyalty rewards and/or the delivery of a more personalized experience. 

Brands like Betterpath, Citizen Health and Unity Health Score are simultaneously benefitting by getting access to a richer, more complete set of data that they can leverage to improve their operations and interactions with consumers, building better products, services and experiences on consumer insights.

Citizen Health
Citizen Health is an open-source software company that connects healthcare buyers and sellers directly, saving on costs. Led by Brennen Hodge, it aims to achieve this by developing an operating system, marketplace and four crypto assets. Its first phase is to build a personal health record app on which people can earn “medit” tokens from their wearable data.

Brooklyn-based Betterpath’s digital product is a tool that scrapes consumer's health data by acting as a personal data broker. Consumers can securely collect their own information and get insights about their savings. The patient can manage their personal health records and can use machine learning to help them understand long-term treatment outcomes.

Unity Health Score
Unity Health Score leverages decentralization to make patient data, specifically health records and wearables data, work for the patients.

These are just a few examples of how brands are leveraging user-controlled data. For more examples, download PSFK's report Amplifying The Benefits Of Wearables Through Personalized Experiences.