Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Pioneering food and wellness startups are providing employees with on-demand access to fresh, wholesome food by delivering monthly health-conscious subscription boxes with the goal of introducing consumers to new products or brands, as a way to encourage healthier eating choices at work.

Retailers are utilizing technology and data intelligence in order to provide the highest quality better-for-you food, geared for the workplace. Here's how three of today's most innovative brands in the food and wellness industry are serving the workplace with curated health-conscious selections:

Oh My Green
San Francisco-based startup Oh My Green is a provider of food and wellness services that leverages artificial intelligence and wireless sensors to help corporate employees make healthier choices. Oh My Green’s front-end dashboard lets workers upvote snacks, make requests, get news on upcoming offerings and participate in surveys. Using a machine learning-powered recommendation engine, Oh My Green curates a selection of more than 500 organic, non-GMO and locally sourced options from suppliers by applying AI models to data covering costs per location, time horizon, weekly budget and consumption levels.

SnackNation
Healthy snack delivery service SnackNation curates subscription boxes for offices, to provide employees with a rotating selection of single-serve snacks every month. From snack bars, chips and jerky to granola, trail mix, dried fruit and more, SnackNation customizes each box to suit the office’s snacking needs and desires. Offices are able to select the healthy box option, as well as a mixed variety or more indulgent alternatives, depending on the employee’s eating habits. Additionally, as a tech-enabled snack marketplace, SnackNation acquired EdgiLife and its brand Love With Food, a consumer insights and data analytics company, to help them improve their offerings.

The FruitGuys
The FruitGuys is a subscription box service that gives employees healthy snack choices at the office. Through its national network of small farms and vendors, The FruitGuys provides organic and conventional fruit straight from the orchard and delivers to offices when and how often they need it, Monday through Friday. Offices can choose from a range of box sizes and fruit mixes, according to their needs and tastes.

These startups are among many others that are curating health-oriented products for the working customer. The consumer demand is perhaps best outlined in the following quote, delivered in a report from the Global Market Development Center:

“Health and wellness is central to all purchase decisions. You may think it’s all about food—but you couldn’t be more wrong…It is a movement that is driven by consumer values, shows itself in how shoppers shop, and is critical to the success of manufacturers and retailers. It is relevant, it is enormous, it is growing and it is dynamic.”

For more examples of how brands are providing for the health-conscious consumer, download PSFK's report Building Brand Platforms Around Health-Conscious Consumers.


Lead image: stock photos from Prostock-studio/Shutterstock

Pioneering food and wellness startups are providing employees with on-demand access to fresh, wholesome food by delivering monthly health-conscious subscription boxes with the goal of introducing consumers to new products or brands, as a way to encourage healthier eating choices at work.

Retailers are utilizing technology and data intelligence in order to provide the highest quality better-for-you food, geared for the workplace. Here's how three of today's most innovative brands in the food and wellness industry are serving the workplace with curated health-conscious selections: