Using a mix of app-enabled, data-driven and seamless technology, airport retailers are creating frictionless experiences for busy pre-boarding customers

Leaders in airport retail are reinventing their industry in order to transform the airport from a tedious, yet essential, part of traveling to an enjoyable, memorable affair. At the foundation of these changes is ensuring a frictionless experience for travelers at every touchpoint of their journey.

From PSFK's Reinvigorating The Airport Experience report, here's how airport retailers are using a mix of automation and data-driven services to ensure pre-boarding passengers have optimal peace of mind:

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