From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

“Airports are beginning to focus on improving the passenger experience by making their terminals more of a destination instead of a place people are forced to endure between flights,” says Cynthia Sandal, founder and chief marketing officer of ROAM Fitness. Indeed, airports are experimenting with immersive entertainment to redefine what it means to wait at the terminal.

Here are four examples of airports using interactive activities and technology like AR, VR, gaming and movies to make sure passengers with long layovers can elude boredom:

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