The first hotel from the ecommerce mainstay lets guests access elevators and rooms through facial recognition, book and check in via the app, and even order more towels through a room robot

Tech and retail giant Alibaba recently debuted its fully digitally enabled hotel. The Hangzhou, China location of FlyZoo is the product of Alibaba's many companies coming together in order to create a hotel that eliminates common pain points of the hotel experience through technological integration.

On the FlyZoo app, guests can select their perfect room, down to the  details like the direction it faces, as well as check in without any staff interactions. The establishment will also feature facial-recognition access to areas like rooms or elevators rather than using a traditional key card. Finally, rather than requesting extra towels from room service, each room will be equipped with its own Tmall Genie, which will act as a personal assistant that can alter the room's temperature, change the TV channel, and have simple front-desk amenities delivered to the room.

For any issues that require human assistance, the FlyZoo location does still feature a typical check-in desk. Alibaba intends to use its high-tech capabilities to stand out and corner the market in the highly lucrative China hotel industry, which pulled a cool $800 billion last year.

Alibaba


Lead image: stock photos from zoff/Shutterstock

Tech and retail giant Alibaba recently debuted its fully digitally enabled hotel. The Hangzhou, China location of FlyZoo is the product of Alibaba's many companies coming together in order to create a hotel that eliminates common pain points of the hotel experience through technological integration.

On the FlyZoo app, guests can select their perfect room, down to the  details like the direction it faces, as well as check in without any staff interactions. The establishment will also feature facial-recognition access to areas like rooms or elevators rather than using a traditional key card. Finally, rather than requesting extra towels from room service, each room will be equipped with its own Tmall Genie, which will act as a personal assistant that can alter the room's temperature, change the TV channel, and have simple front-desk amenities delivered to the room.