From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel.

Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK's Automotive CX Debrief, here's how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way:

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