In this Automotive CX Debrief excerpt, PSFK explores best-in-class examples of apps and ecommerce that simplify the car-buying experience

Buying a car is one of the biggest and most complex purchase decisions that most consumers make. Automotive brands are using digital tools, such as guided questionnaires and visual search capabilities, in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs and desires.

From AI-enabled personalized recs to social media-inspired interfaces, here's how leading automotive retailers are innovating the car-buying experience to better meet the demands and user-experience expectations of today's consumers, as detailed in PSFK's Automotive CX Debrief:

Cars.com Matchmaker
Automotive classification website Cars.com launched a digital matchmaking campaign, akin to the swiping dating app Tinder, to quickly connect vehicle browsers to their ideal cars. The “We met on cars.com” brand activation asks customers to input their preferred car specifications with questions about top vehicle priorities, budget and other preferences. Customers can “like” or “dislike” suggestions, which are supplied by an AI framework.

Le Car
Startup Le Car aims to simplify the car-buying experience by matching buyers with their perfect vehicles. Using the IOS app, potential buyers begin by answering questions about their personalities, needs and preferences, in order to receive personalized recommendations curated by Le Car’s proprietary algorithm. Customers can swipe left or right on vehicle visuals of exteriors, interiors and other features in order to personalize the recommendations even further. The entire process takes about 15 minutes, and customers receive a list of their recommendations via email at the end of the process.

USAA x Blippar
The financial services company USAA partnered with augmented reality technology company Blippar to trial an AR-based car browsing feature that makes it easy to gather information about vehicle and insurance cost. Customers use their phones to scan potential vehicles and instantly see information about the model, insurance and financing overlaid on the car using AR. The app is connected to customers’ individual profiles and allows them to quickly access USAA’s Car Buying Service when they are ready to make a purchase.

Enhancing the discovery and purchasing stages is just one way that the car industry is elevating the automotive experience—for innovation at all stages of the customer journey, see PSFK's in-depth Automotive CX Debrief, available for download now.

Buying a car is one of the biggest and most complex purchase decisions that most consumers make. Automotive brands are using digital tools, such as guided questionnaires and visual search capabilities, in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs and desires.

From AI-enabled personalized recs to social media-inspired interfaces, here's how leading automotive retailers are innovating the car-buying experience to better meet the demands and user-experience expectations of today's consumers, as detailed in PSFK's Automotive CX Debrief: