How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps
Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change
Mobility providers are looking beyond the automobile to offer access to a range of shared transportation options. From cars to scooters to public trains, leading transportation names are ensuring that consumers can seamlessly switch between different means to meet their in-moment needs.
For reasons ranging from sustainability to economy, consumers may change their desired mode of transport multiple times throughout the day. Accordingly, here's how five mobility providers are helping meet these demands by consolidating all possible options for getting around on one platform: