Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Seafood producer Bumble Bee wants to show consumers every step of production when it comes to its Natural Blue® by Anova® tuna. In a big stride towards transparency, the company has begun using the software giant SAP‘s cloud-based blockchain technology to allow costumers to track their yellowfin tuna from the moment it's caught to when they buy it at the store.

SAP's blockchain tech allows developers to build their own blockchain applications, as well as extensions on existing ones, without a huge upfront investment, since it lives in the cloud. Although other food companies have been tracking their food with blockchain from IBM, Bumblee is the first to use SAP's and gives access to the information in a direct way. By scanning a QR code with their smartphones, consumers will receive information such as the size of the catch, point of capture and the fishing community that caught it, as well as other details to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.

“This solution is an example of how blockchains can be used to revolutionize the future of food,” said the global head and senior vice president of SAP Innovative Business Solutions, Oliver Betz, in a press release. “It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer’s need to know and reinforce their faith in the brands they trust.”

Bumble Bee

SAP


Lead image: stock photos from gdefilip/Shutterstock

Seafood producer Bumble Bee wants to show consumers every step of production when it comes to its Natural Blue® by Anova® tuna. In a big stride towards transparency, the company has begun using the software giant SAP‘s cloud-based blockchain technology to allow costumers to track their yellowfin tuna from the moment it's caught to when they buy it at the store.

SAP's blockchain tech allows developers to build their own blockchain applications, as well as extensions on existing ones, without a huge upfront investment, since it lives in the cloud. Although other food companies have been tracking their food with blockchain from IBM, Bumblee is the first to use SAP's and gives access to the information in a direct way. By scanning a QR code with their smartphones, consumers will receive information such as the size of the catch, point of capture and the fishing community that caught it, as well as other details to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.