The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Coming up with a creative April Fool's Day prank can take a lot of time, energy and resources. Fast-food brand Burger King is hoping to harness the power of the Internet to come up with new pranks for next year in The King's Fools' Challenge campaign.

Working with the Clio Awards ad agency to connect with students, the campaign is looking for new ideas from a younger generation. Those seeking to contribute to this year's campaign can work with a variety of media and content types, including audio, branded entertainment, design, digital/mobile, direct, experiential/events, film, innovation, out-of-home, partnerships and collaborations, print, public relations or social media.

The winner of the campaign will not only get a a Gold Clio statue, but will also be flown out to Miami by Burger King to work with its creative team on bringing the idea to life. By collecting ideas from students, Burger King gets a peek into the new trends, humor, and tastes of a new generation that will become the next tastemakers, integral to fostering branding and voice in line with consumer values. The deadline for entry is June 28, 2019.

Burger King

Clio


Lead image: stock photos from Jacob Lund/Shutterstock

Coming up with a creative April Fool's Day prank can take a lot of time, energy and resources. Fast-food brand Burger King is hoping to harness the power of the Internet to come up with new pranks for next year in The King's Fools' Challenge campaign.

Working with the Clio Awards ad agency to connect with students, the campaign is looking for new ideas from a younger generation. Those seeking to contribute to this year's campaign can work with a variety of media and content types, including audio, branded entertainment, design, digital/mobile, direct, experiential/events, film, innovation, out-of-home, partnerships and collaborations, print, public relations or social media.