Chipotle will deposit up to $500 into the Venmo accounts of customers who sign up for its mobile app loyalty program, part of its effort to build digital presence

Mexican fast-food chain Chipotle has been working to retain customers in the wake of several outbreaks of e.coli and food poisoning. One way it hopes to retail customers is through a rewards program, with the help of digital payment app Venmo and a Reward Me campaign.

As part of its rewards program promotion, Chipotle will deposit surprise amounts from $1 to $500 in rewards members' Venmo accounts through March 15. Those interested need to sign up at the campaign's website and enter in a phone number associated with their Venmo account. If they've won, the money will appear in their Venmo wallet within 24 hours.

The new loyalty program is meant to help bolster Chipotle's digital presence, as Curt Garner, chief technology officer at Chipotle, explains in a statement: “Similar to how we build restaurants where people live and work, we want to have a presence in all of the places our customers spend time digitally. Chipotle Rewards is another access point for consumers; a way for guests to engage with our promise of real ingredients prepared fresh daily and a way for us to say thank you for joining our mission of cultivating a better world.”

Chipotle

Mexican fast-food chain Chipotle has been working to retain customers in the wake of several outbreaks of e.coli and food poisoning. One way it hopes to retail customers is through a rewards program, with the help of digital payment app Venmo and a Reward Me campaign.

As part of its rewards program promotion, Chipotle will deposit surprise amounts from $1 to $500 in rewards members' Venmo accounts through March 15. Those interested need to sign up at the campaign's website and enter in a phone number associated with their Venmo account. If they've won, the money will appear in their Venmo wallet within 24 hours.