From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

As cars become more connected, they are turning into powerful, smartphone-like tools. Voice assistants and digital payment tools are integrating shopping and entertainment into the driving experience itself, turning the car into a mobile commerce hub.

As detailed in PSFK's Automotive CX Debrief, here's how innovative auto retailers are enabling consumers to easily purchase items, such as food and gas, while on the go—and simultaneously presenting a new opportunity for marketers:

General Motors Marketplace: Automotive brand General Motors’ Marketplace app allows passengers to order and pay for a variety of products and services through the car’s infotainment interface, from booking dinner reservations to prepaying for gas.

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