Startup CoverUs is using blockchain technology to encrypt health data and let individuals sell it to healthcare companies for research purposes

The protection of personal data has become an increasingly important conversation, especially when it comes to health. Startup CoverUs is looking to do more than just protect these sensitive stats—it wants to help consumers make a profit off of them.

Angling the platform as a means of including patients in the conversation about what happens to their information, the health data platform focuses on helping its clients monetize their own stats. To begin, patients download data from their Electronic Health Records and then add in other details that only they know. From there, the info is encrypted, protecting it from compromise. From there, healthcare professionals and companies pay the consumer directly for use of their data, which the individual can control by accepting or declining.

The data is intended for use in clinical and commercial research to benefit all, improving business. Though the platform is not available yet, a pilot is slated for release mid-year.

CoverUs


Lead image: stock photos via CC7/Shutterstock

The protection of personal data has become an increasingly important conversation, especially when it comes to health. Startup CoverUs is looking to do more than just protect these sensitive stats—it wants to help consumers make a profit off of them.

Angling the platform as a means of including patients in the conversation about what happens to their information, the health data platform focuses on helping its clients monetize their own stats. To begin, patients download data from their Electronic Health Records and then add in other details that only they know. From there, the info is encrypted, protecting it from compromise. From there, healthcare professionals and companies pay the consumer directly for use of their data, which the individual can control by accepting or declining.