From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

As personalization and recognition across channels becomes a greater expectation among shoppers, more and more retailers have turned to customer relationship management (CRM) technology for assistance. Leading innovators are creating systems that ‘log’ customers into physical stores to trigger recommendations and in-store activations, as well as inform assistants to deliver personalized service, all while simultaneously syncing customer experiences both on- and offline.

From PSFK and Microsoft's Retail Trends Playbook 2020, here are three examples that demonstrate how brands are investing in channel-to-channel software to optimize fluidity in their customer cycles:

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