Leading retailers are equipping store associates with technology-based assistance like facial recognition and AI to digitally enhance the brick-and-mortar service experience

With an infinite supply of information available to consumers on-demand through the internet, retailers must ensure that store associates are not rendered obsolete. Leaders across the industry are equipping their employees with technology-based tools to duplicate the efficiency of digital support while remaining in touch with real-life, human interaction.

New platforms are bringing these details to the forefront of retail interactions, enabling associates to recognize their customers and deliver personalized service and advice to improve the sales or service experience. In the following excerpt from PSFK’s Enhancing Service-Based Experiences Through Automation report, here is how three retailers and brands are equipping their associates with tech-based, assistive tools to enhance their service offerings and provide an optimal customer experience:

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