Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Next-gen technology provides retailers with new opportunities to connect customers with their brand. Innovations in mixed reality have allowed brands to immerse customers in experiences that otherwise would remain unattainable. Leading retailers are leveraging this opportunity by adding a gaming component, taking the customer-technology relationship from passive to active in an entertaining way. 

In this excerpt from PSFK's Creating Next-Gen Content Experiences report, these four retailers are using augmented reality to enhance the customer experience and provide customers with immersive and compelling games that invite them into the brand story:

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