Disney and the Toy Association are aiming to set a new industry standard, releasing a SmartPackaging tool that provides smaller retailers with the resources they need to enable sustainable design

Entertainment and retail conglomerate Disney is partnering with a trade association to enable a tool that makes it easy to create recyclable packaging. Called the SmartPackaging Initiative Design Tool, the aim is to help companies lower production costs on their packaging while also promoting safety and environmental conscientiousness.

The Toy Association, a U.S. trade group, is working with Disney to create a packaging design that is sustainable without sacrificing shelf appeal. The SmartPackaging tool will be able to assess design efficiency, how easy it will be to recycle, carbon footprint and material health, which will help companies who are members of the Toy Association ethically package their products. The tool scores packaging design based on three main elements: responsible sourcing (60%), recyclability (30%) and whether the resources met full optimization (10%), which will then allow companies to rank themselves with others testing at similar scale.

While previously, smaller design teams struggled with finding resources to measure and optimize packaging sustainability, this tool will support members of the Toy Association in this endeavor, and hopes to offer its service to non-members as well in the future. “Providing the tool for the industry at large was something that we felt would benefit all the industry, but particularly our small and medium-sized members who do not have the bandwidth to do these calculations on their own,” says Toy Association SVP of technical affairs, Alan Kaufman

Disney

Toy Association


Lead image: stock photos from nice day Photo/Shutterstock

Entertainment and retail conglomerate Disney is partnering with a trade association to enable a tool that makes it easy to create recyclable packaging. Called the SmartPackaging Initiative Design Tool, the aim is to help companies lower production costs on their packaging while also promoting safety and environmental conscientiousness.

The Toy Association, a U.S. trade group, is working with Disney to create a packaging design that is sustainable without sacrificing shelf appeal. The SmartPackaging tool will be able to assess design efficiency, how easy it will be to recycle, carbon footprint and material health, which will help companies who are members of the Toy Association ethically package their products. The tool scores packaging design based on three main elements: responsible sourcing (60%), recyclability (30%) and whether the resources met full optimization (10%), which will then allow companies to rank themselves with others testing at similar scale.