The fast food franchise is looking to enable more flexible ordering options, creating a touchscreen app for vehicles' infortainment systems

Pizza chain Domino's is giving its customers even more convenient ways to order pizza. The franchise already launched an online tracker that gives customers live updates and the ability to simply text an order. Now the company is working on in-car touchscreen technology so customers can order pizza while they drive.

Domino's is betting on data from in-vehicle commerce platform Xevo‘s recent market study, which found that 71% of drivers questioned would prefer their vehicles' infotainment system to have order-ahead capabilities. Working in collaboration with the company, Domino's is creating an app that will allow customers to order a pizza directly from their dashboard screen, as well as review and track their food. 

This capability not only embraces the car-as-commerce trend, but also fits with the franchise's overarching strategy for flexibility and anytime, anywhere ordering: “At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” says Chris Roeser, Director of Digital experience at Domino’s, in a statement.

Domino's


Lead image: stock photos from Freeograph/Shutterstock

Pizza chain Domino's is giving its customers even more convenient ways to order pizza. The franchise already launched an online tracker that gives customers live updates and the ability to simply text an order. Now the company is working on in-car touchscreen technology so customers can order pizza while they drive.

Domino's is betting on data from in-vehicle commerce platform Xevo‘s recent market study, which found that 71% of drivers questioned would prefer their vehicles' infotainment system to have order-ahead capabilities. Working in collaboration with the company, Domino's is creating an app that will allow customers to order a pizza directly from their dashboard screen, as well as review and track their food.