From PSFK's Store Experience Design Debrief, here's how three retailers are structuring their physical retail spaces to take shoppers on a journey through the brand

In the age of ecommerce, the role of the physical store has changed. It’s no longer primarily about purchasing a product, but rather about engaging with the brand. As such, store design is no longer just about how to best showcase products or help shoppers navigate the aisles, but about how to create the best experience.

Retailers are accordingly creating fresh visual identities in order to use the physical space to tell their brand story, highlighting their heritage and unique attributes through high design, bringing shoppers into the embodiment of their brand ethos and establishing an emotional bond.

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