These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

For many consumers today, the items they buy are an important part of their identity, and they want their favored brands to help them express themselves. At the same time, today's customers can easily purchase an item online. Accordingly, a major way that physical stores are differentiating themselves and incentivizing store visits is by making  purchasing a co-creation process.

Retailers are installing in-store personalization stations and kiosks that offer shoppers an opportunity to create their own products and content, creating a more experience-driven purchase that invites shoppers into the design process, allowing them to create an extension of themselves that ties them to the brand. From PSFK's Store Experience Design Debrief, here's how three retailers are engaging customers by giving them creative prerogative:

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