How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food
From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services
Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services.
From membership and subscription savings to meal-prepping kits, here's how four brands are translating successful innovations in today's food retail landscape to the pet industry: