From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services.

From membership and subscription savings to meal-prepping kits, here's how four brands are translating successful innovations in today's food retail landscape to the pet industry:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in